About Bültel

Passionate. Courageous. Reliable. Competent.

For over 60 years, our family-owned company has stood for quality, consistency and a deep connection with the people who shape the fashion industry. With more than 400 employees, three strong brands and customers in over 40 countries, we create fashion that accompanies people through their everyday lives.

60 Years of Bültel

Building. Growing. Evolving.

More than 60 years ago, brothers Bernard and Hermann Bültel founded Bültel Bekleidungswerke in Salzbergen – the origin of the Bültel Fashion Group, which serves customers in more than 40 countries worldwide. Today, the second generation of the Bültel family is responsible for the company as its shareholders, ensuring the continuity of our family business.

1964

Founding of Bültel Bekleidungswerke by brothers Bernard and Hermann Bültel, with production starting in Salzbergen and Southeastern Europe.

1972

Establishment of the first company-owned production facility in Taiwan, followed by additional production sites in Asia, Central America and North Africa.

1991

Acquisition of the “hattric” brand.

1993

Licensee for the “camel active menswear” trousers and jackets collection.

1999

Acquisition of the “calamar” brand.

2006

Establishment of the subsidiary Bültel France S.A.S. in France
Opening of the first outlet store at the headquarters in Salzbergen.

2013

Launch of the “camel active womenswear” license.

2019

Brothers Christian and Peter Bültel assume shareholder responsibility, succeeding Hermann Bültel

2020

Acquisition of the overall “camel active” license for the EMEA region.

2020

Launch of the company’s own e-commerce activities with the “camel active” online shop.

2024

Transfer of the company-owned production facility in Vietnam to a partner.

2025

...

31

camel active Stores (National)

17

Outlet Stores (National)

9

Showrooms

9

Franchise partners (EU) with 45 stores

400+

Employees

Shareholder

Christian Bültel

Corporate Structure

Family-oriented. Innovative. Future-focused.

The Bültel Fashion Group brings together strong brands under one roof – each with its own character, style and identity. As diverse as our fashion may be, we share one clear goal: combining quality with responsibility.